Reza Alavi is a multidisciplinary designer with a passion for systems thinking. He specializes in creating design systems that elevate the user experience of tech products.
Google Project Starline
Design System
Reza leads design system and visual design efforts for Project Starline, a Google Labs project that uses cutting-edge technology to create a more immersive and realistic video calling experience. It aims to bridge the gap between physical and virtual presence, making users feel like they're in the same room despite being miles apart.
U.U
Game Design
Reza also designed U.U, a mobile video game for cat lovers! Design your dream home and create the purrfect lifestyle for your adorable feline companions.
Super Duper Punch
Game Design
Reza and Amir also created SuperDuperPunch! in their spare time. It's a retro arcade-style boxing game where you fight to reclaim Queen Clara's crown from her evil ego. Knock out 10 opponents in arcade mode or challenge a friend in 2-player mode! Now with awesome stickers!
Microsoft Mixer Avatars
Illustration
Reza designed and illustrated diverse profile pictures for Microsoft Mixer, empowering streamers to express their unique personalities. These vibrant illustrations added personality and fun to the platform.
Microsoft Mixer Bots
Design System
He developed a simple yet versatile avatar system for Microsoft Mixer, enabling users to create and customize their online representations. This system provided a foundation for self-expression and community building within the platform.
Dashy Driver
Game Design
Reza and Amir are putting the finishing touches on their latest game, a unique take on driving and car collecting. Inspired by 80s Nintendo aesthetics, this black and white project marks a bold departure from their usual colorful style.
XBOX Legacy personalized video
Data Visualization
Reza collaborated with the design agency BUCK and the Xbox team on a project to visualize gamer data for the launch of the Xbox Series S and X. This ambitious undertaking involved overcoming numerous design and technical challenges to create a compelling visual representation of the gaming community's collective experience.
XBOX 20TH Anniversary
Illustration
Reza and his team at Xbox Design Studio also crafted a celebratory badge to celebrate the 20th anniversary of Xbox. This badge served as a symbol of the platform's rich history and enduring legacy in the gaming world.
Target
Data Visualization
This project, coded by Reza, explores using real-time data to create dynamic animations. By leveraging the Box Office Mojo API, box office rankings are visualized, demonstrating the potential of data-driven art for various applications and clients.
Daily Rituals
Data Visualization
Reza embarked on a personal project to transform his daily rituals into art. This exploration of everyday routines through an artistic lens resulted in a series of illustrations shared on Instagram.
Microsoft Mixer
Visual Design Direction
Reza, in collaboration with his team at Microsoft and the design agency Blink, spearheaded an initiative to revamp the visual style of the Mixer streaming platform, aiming to create a more engaging and appealing experience for its users.
ZooKazam
Educational Application
ZooKazam is an AR app that uses captivating animal encounters to instantly engage students and spark curiosity. Teachers are raving about its ability to transform learning experiences, making lessons more interactive and memorable. With easy implementation and a wealth of educational opportunities, ZooKazam is a valuable tool for educators looking to bring excitement and wonder into their classrooms.
Reza owned the company that developed ZooKazam.
Cinco De Mayo Celebration
3D Animation
This 3D animation, created by Reza in Cinema 4D, commemorates Cinco de Mayo, a holiday celebrating the Mexican Army's victory over French forces at the Battle of Puebla on May 5, 1862. While the holiday holds historical significance in Mexico, its celebration in the United States has evolved to take on a broader cultural meaning.
Moshama
Toy Boutique and Character Design
Reza has a passion for toy and character design. In 2013, he and Amir launched an online toy boutique featuring eight unique categories of toys, with plans to expand their collection further. They collaborated with talented toy designers worldwide to curate a diverse and imaginative selection. While life's journey led them down a different path, their love for toy design persists, and they continue to create whimsical characters and playthings with the dream of opening a physical toy shop one day.
Decompression Zone
3D Animation
Reza also lent his artistic talents to design a series of abstract 3D animations for a decompression zone. These calming visuals aim to create a tranquil and immersive environment where individuals can unwind, de-stress, and experience a sense of zen.
Abstracts
Motion Design
This section delves into the fascinating world of generative art, where code and algorithms become the artist's tools. Through experimentation with coding, 3D software, and various digital platforms, Reza explores the beauty and creative potential that emerges from the interplay of technology and artistic expression.
Miscellaneous
From Archive
With over 29 years in the design industry, Reza has cultivated a diverse portfolio. This collection showcases selected projects, highlighting his creativity and passion for crafting engaging and innovative design solutions.
Google Help & Support
Design System
He also spearheaded the Google Help and Support Design System. Based on Material Design 3, it provides a unified framework for creating consistent and user-friendly help experiences across all Google products. It equips designers with the tools to efficiently build intuitive support solutions.
XBOX Illustration
Design System
Reza also built the Xbox Illustration System from scratch, assembling a team to create this modular system that makes it easier for designers and illustrators to create cohesive and engaging artwork across the Xbox ecosystem.
XBOX Design System
Design System
Reza also led the design of the Xbox Design System. By providing standardized components, it empowers designers and developers to create unified experiences for all Xbox platforms and applications, strengthening the brand and improving user experience.